Boutique Visual Identity

Boutique Visual Identity

Our creative process could be described as a mix of careful planning and cheerful anarchy. We wanted this to show in the identity, too.

In the logo, different weights of a custom stencil typeface are blown to parts and reconstructed, then given a colorful paint work for good measure.

The unique letterforms easily pile up in different arrangements, which makes it easy to include in varying compositions while maintaining recognizability.

The identity is at the moment based on three color mixes. In the future the logo will be animated and treated in various ways.

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